x NYC Mango
Levi’s Icon Design & Live
Denim Customization
In collaboration with Levi’s, I led a creative project to support the launch of a new store location. I worked closely with the Levi’s team to develop a series of custom icon concepts tailored to the local community and brand identity. This involved multiple rounds of technical sketching and feedback to ensure each design was meaningful and on-brand.
Final Iconagraphy
These final, hand painted designs were selected by the team to reflect whimsical, New Jersey–themed iconography that aligns with the location of the store in Menlo Park, New Jersey.
To bring the concept to life, I was on-site for the grand opening, offering live hand-painted customization on any denim purchase. Each piece became a one-of-a-kind work of art, created in real time as a way to celebrate the space, connect with customers, and create a memorable, visual storytelling moment for the launch.
Pre-Designed Customization Sheet
After purchasing a denim item in-store, customers selected their desired painting placement, size, and customization details from a pre-designed options sheet.
📍 Levi's Menlo Park, NJ
Menlo Park Mall, May 16, 17, 18 - 12pm - 6pm
