x NYC Mango


Levi’s Icon Design & Live
Denim Customization
I partnered with Levi’s on several store launch collaborations, creating neighborhood-inspired iconography that celebrated local identity while staying true to the brand’s creative vision. I worked closely with the Levi’s team to develop a series of custom icon concepts tailored to the local community and brand identity. This involved multiple rounds of technical sketching and feedback to ensure each design was meaningful and on-brand.
Iconography Examples
These final, hand painted designs were selected by the team to reflect whimsical, New York–themed iconography that aligns with the location of the store - for this example - Yonkers, New York.

To bring the concept to life, I was on-site for each grand opening, offering live hand-painted customization on any denim purchase. Each piece became a one-of-a-kind work of art, created in real time as a way to celebrate the space, connect with customers, and create a memorable, visual storytelling moment for the launch.



Pre-Designed Customization Sheet
After purchasing a denim item in-store, customers selected their desired painting placement, size, and customization details from a pre-designed options sheet.

📍 Levi's Menlo Park, NJ
May 16-18, 2025
📍 Levi's Belmont Park Village, NY
August 8-10, 2025
📍 Levi's Cross County Center, Yonkers
October 17-19, 2025
📍 Levi's Belmont Park Village, NY
December 20-21, 2025



